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About me
Hi, I’m Carmel Antoinette, or Carmel Ant. I wasn’t always a copywriter, but my journey here has given me a unique industry perspective and it all started in a makeup chair.
Art led me to a two-decade adventure as a professional makeup artist, with national and internationally published photo shoots, commercials, museum exhibits, and a resident artist badge at the Home Shopping Network (HSN).
Creating is my fuel for life and my love for creating a makeup look quickly turned into my love for bringing a product and brand to life.
Fate brought influential inventors and entrepreneurs in my chair while at HSN, and you better believe I Barbara Waltered my ass through the powder and the touch ups. I soaked up every bit of knowledge from them about product placement, brand voice emphasis, connecting with the customer, and direct response that IS home shopping. I hung with pitch men/women, CEO’s, producers and writers that collectively worked to bring a product to life, sell the most possible and leave with a positive impact on their customer.
I knew from that point on, that I wanted to recreate that magic for other people and their business.