Carmel Ant

(02)

About me

My name is Carmel Ant and I haven’t always been a copywriter, but I’ve had an incredible creative journey that’s led me to become the unique copywriter I am.

 

My creative heart led me to many things including a failed tattoo apprenticeship and a quick stint as a cellist for the Florida Orchestra, but I’m most fond of the following two journeys:

Copywriting

Blogging

Short & Long Form

Website Copy

SEO Focus

Email Copy

Social Media

Marketing Campaigns

Direct Response 

Pitch Decks

B2B & B2C

Sales Scripts 

Advertising Copy

Brand Development

Mission Statement

Brand Voice

Brand Position

Brand Alignment

Messaging

Product Naming

Product Innovation

DR TV Scripts

Pitch Development

Concept Building

Marketing Support

Creativity led me to a professional makeup artist career for 16 years with nationally & internationally published photo shoots, exhibits in art museums, and a resident artist badge at a national television network (Home Shopping Network).

 

But right before I landed my HSN job, I had a client at the shampoo bowl tell me I should invent an idea I told her about. Absurd!  Time went by and the inventor itch never went away, so in between hairspray and lipstick I would sketch and study inventors old and new.

Kismet brought some of the most influential inventors and entrepreneurs in my my chair while at HSN, and you better believe I Barbara Waltered my ass through the powder and the touch ups.  I soaked up every bit of knowledge from them and the host meetings, to the product placement, to the brand voice emphasis, to the direct response that IS home shopping.  I hung with pitch men/women, CEO’s, producers and writers that collectively worked to bring a product to life and sell the most possible.