Carmel Ant


About me

It’s a pleasure to meet you. My name is Carmel Antoinette, or Carmel Ant for short.  To be honest, I haven’t always been a copywriter but I’ve had an incredible journey that’s led me here and I’m grateful for the unique industry perspective it gave me.

My creative heart led me to many things in my life (including a failed tattoo apprenticeship and a quick stint as a cellist for the Florida Orchestra), but the following were the most pivotal.



Short & Long Form

Website Copy

SEO Focus

Email Copy

Social Media

Marketing Campaigns

Direct Response 

Pitch Decks

B2B & B2C

Sales Scripts 

Advertising Copy

Brand Development

Mission Statement

Brand Voice

Brand Position

Brand Alignment


Product Naming

Product Innovation

DR TV Scripts

Pitch Development

Concept Building

Marketing Support

Art led me to a professional makeup artist career for 16 years with nationally & internationally published photo shoots, exhibits in art museums, and a resident artist badge at a national television network (Home Shopping Network).

Right before my HSN career began, one of my salon clients convinced me to pursue inventing an idea I had told her about.  Inventing was the farthest thing from my mind, absurd!  Time went by and the inventor itch never went away, so in between hairspray and lipstick I would sketch and study inventors old and new.

Kismet brought some of the most influential inventors and entrepreneurs in my my chair while at HSN, and you better believe I Barbara Waltered my ass through the powder and the touch ups.  I soaked up every bit of knowledge from them and the host meetings, to the product placement, to the brand voice emphasis, to the direct response that IS home shopping.  I hung with pitch men/women, CEO’s, producers and writers that collectively worked to bring a product to life and sell the most possible.