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About me
It’s a pleasure to meet you. My name is Carmel Antoinette, or Carmel Ant for short. To be honest, I haven’t always been a copywriter but I’ve had an incredible journey that’s led me here and I’m grateful for the unique industry perspective it gave me.
My creative heart led me to many things in my life (including a failed tattoo apprenticeship and a quick stint as a cellist for the Florida Orchestra), but the following were the most pivotal.
Copywriting
Blogging
Short & Long Form
Website Copy
SEO Focus
Email Copy
Social Media
Marketing Campaigns
Direct Response
Pitch Decks
B2B & B2C
Sales Scripts
Advertising Copy
Brand Development
Mission Statement
Brand Voice
Brand Position
Brand Alignment
Messaging
Product Naming
Product Innovation
DR TV Scripts
Pitch Development
Concept Building
Marketing Support
Art led me to a professional makeup artist career for 16 years with nationally & internationally published photo shoots, exhibits in art museums, and a resident artist badge at a national television network (Home Shopping Network).
Right before my HSN career began, one of my salon clients convinced me to pursue inventing an idea I had told her about. Inventing was the farthest thing from my mind, absurd! Time went by and the inventor itch never went away, so in between hairspray and lipstick I would sketch and study inventors old and new.
Kismet brought some of the most influential inventors and entrepreneurs in my my chair while at HSN, and you better believe I Barbara Waltered my ass through the powder and the touch ups. I soaked up every bit of knowledge from them and the host meetings, to the product placement, to the brand voice emphasis, to the direct response that IS home shopping. I hung with pitch men/women, CEO’s, producers and writers that collectively worked to bring a product to life and sell the most possible.